Agency Representation as an Entrepreneurial Musician: It's a Partnership.
If you aspire to have agency representation for your original act or dream of collaborating with a manager or booking agent for lucrative corporate gigs, it's crucial to understand that it's a business partnership. Simply being talented isn't enough to warrant representation; you must bring something more to the table.
To truly garner the support you deserve, you need to have your part of the deal ready to share with potential partners. This missing piece often holds artists back from securing the representation they seek.
The mindset of "I am talented, so you should do everything to sell me" needs a transformation. Instead, consider saying, "I'm talented, and I have the drive, ambition, and a clear vision for my act. Together, we can make it even better."
Or how about, "I'm talented, and I'm committed to helping you build a diverse roster of outstanding acts for your festivals."
And don't forget, "I'm talented, and I have all the promotional materials ready to promote my music to your clients, generating revenue and delivering amazing events."
In my years as an agent, I've seen it all – from demanding messages at 7:30 AM on a Sunday to artists expecting high-end gigs without promotional materials to back their fee expectations. Let's address this honestly – entitlement from artists can be off-putting and deter potential collaborators.
This entitlement feeds the misconception that "it's hard to get paid work as a musician." In reality, making a living from live music becomes easy when you have all the puzzle pieces in place. Effective communication is a fundamental aspect of success in this industry.
From the first interaction with potential partners, remember it's more than just a transaction; it's the beginning of a relationship. You wouldn't demand things from a new friend or romantic interest, and the same applies here. It's a beautiful, equal partnership.
Another common misconception is that the artist is the one paying the agent. It's a joint effort to make money, not one-sided.
In my opinion, artists and musicians who embrace a partnership mindset excel in their careers. They exhibit less entitlement and diva mentality, embodying a collaborative spirit. Ironically, artists with this approach often become proficient at managing their own business and rely less on managers or agents.
As you grow and achieve higher levels of success, forging partnerships becomes essential. Collaborating with a manager or tour manager becomes a necessity because you can't do it all alone.
That's why at Kerri Kreates and as owner of Dixiebird Records i'm deeply passionate about helping musicians build their brand and business acumen, making them more efficient self-representatives and gig-getters.
If you're ready to take your music career to the next level and embrace a partnership mindset, you can:
Join my free group Prosperous Ambitious Musicians on Facebook and take part in a multitude of free trainings.
Download my free checklist guide, which helps you to get your promotional packs to agency standard 'Free Promotional Checklist'
Enroll on 'Get Booked Bootcamp' is a way I can create more impact in the world of live music.
Doors are open for enrolment now if you would like to find out more, get in touch!
