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the fully booked musician mastermind
My signature high-level group mastermind is for ambitious, talented musicians who want amazing careers and the bank balance to match.
In a nutshell, I take musicians of any genre and turn you into a sparkly high-end music act that can be booked out at a range of glamorous events; from corporate drinks receptions to festival appearances, special and private events, and celebrations.
Growing your confidence so you can command higher fees, work less time for more money, and have creative energy left over at the end of the day for original projects or to spend on whatever else it is!
My expertise in selling live bands to clients spans 17 years, but it hasn't always been easy for me. It doesn't feel like that long ago I remember standing in a room full of entrepreneurs having just completed a journaling task. It was an NLP training day, the year was 2019, and I was two years into running my company.
Now, before this, I had been a freelance agent, producer and performer, working contract to contract, booking for other companies and working for other agents, but in 2017 I went all out and started my own company.
Bonafide BOSS move.
The only issue is, I was broke.
From the outside, it looked like I was killing it. I had the house in London, I was a singer, and had my own business, only inside I was a nervous wreck.
A combination of a few things rocked my confidence, and I just had no idea how to convert bookings, get my name out there, and where on earth were these elusive clients?
I realized a few things that day, and I went home and did the work.
Within less than 4 months, I had created £60k of revenue for my live music agency and my bands.
The rest is history.
"You are great at what you do, but you don't necessarily know how to sell yourself as a musician, no one teaches you this stuff - that is, until now!
Get ready to OWN your music business, and create a legacy."
Get ready to step into your higher powers as an artist.
Are you ready for:
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Higher fees
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Dream bookings
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More reverence from potential and actual clients
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More appreciation for the unique gifts and talents that you bring
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More time to spend on the things you love
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An easy system to follow and implement so you can get booked out every single week
In just two days I signed with a high-end booking agent!"
I’ve done a lot of programs, courses and masterminds over the years.
Kerri’s ‘The Fully Booked Musician Mastermind’ is up there with the best of them.
It’s EXACTLY what I need for where I’m at in my career. I’ve got everything ready (my act, my promo materials, the enthusiasm), I just didn’t have the strategy to get booked. As soon as you log into the program Kerri just gets on with it. No fluff. No BS. In just a few days I’ve already signed with one high-end booking agent using Kerri’s method and templates! Can’t believe it! I’ve nearly finished my promo pack (which looks GORGEOUS) and ready to send it out and get high-end, high-paying bookings! So glad I joined.
Total game changer.
Gary Albert, Multi-Award-Winning Composer & Performer
The Fully Booked Musician Mastermind
The Course 6 Modules for you to binge-watch, rinse, and repeat bursting with over 20 trainings, resources, and templates for you to get fully booked as a live music artist. These are continually added to and you always get the upgrades as this is a lifetime access mastermind! valued over £4800+
The Coaching Ongoing live coaching and support for your marketing, mindset, and music business. My eyes on your promo packs, Hot Seats, and Q&As. Prevent procrastination and take massive, impactful, aligned action to get your diary bursting with bookings valued at £3600 +
The Community 'The Green Room' & Chat 24/7 Lifetime access to our exclusive community of musicians worldwide for ongoing support, accountability and coaching Priceless+
LIFETIME ACCESS TO THE COMMUNITY, THE COURSE, AND MASTERMIND COACHING Value £8400+
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The Fully Booked Musician Mastermind
149£Every monthPay in 12 x instalmentsValid for 12 months- The Fully Booked Musician Portal
- 90 Min Deep Dive Call
- Green Room FB Coaching Community
- Backstage Chats Coaching 24/7
- Weekly 90 Min Co-Working
- Monthly Marketing Coaching Masterclass and Hot Seat
- Monthly Booking SALES Coaching and Hot Seat
The Fully Booked Musician Mastermind
1,497£Pay-in-full discount
Who am I and why listen to me???!!!
I am your host, Kerri Layton. Takes a bow. Nice to meet you! In addition to sporting some fabulous outfits (why, thank you, darling), I also come with years of experience working in the live music and events industry. I have served as a booking agent, a mid-to-large scale event producer, and as a singer and DJ. As an educator and entrepreneur, I am the proud owner and director of the boutique event and music agency, Dixiebird Records and Events.
At the top of my game in marketing live music acts for private and corporate events, I have worked with over 500 bands to date on their press kits, marketing campaigns, and artistic direction, and have raised over a quarter of a million pounds in bookings for the live music industry since the pandemic. My expertise extends to programming festivals and public stages around the country and the world.
My work has been featured in BBC Business, ITV News, The Evening Standard, Albanian National TV, The Stage, The Sun, The Daily Mail, The Mirror, and West End Extra. I am also a guest performing arts features expert on BBC Radio 4. Trained in EFT (emotional freedom technique) and a trained teacher and leader from AYL.
Kerri's Coaching has been Instrumental to my Success!
"Kerri's training and coaching have been instrumental in helping me achieve success with my music career. Through her program, I was able to learn how to design an effective Electronic Press Kit (EPK) and pitch myself to larger venues.
As a result of Kerri's guidance, I was able to create an EPK for my femme-led jazz band, Yas Queen, which has helped us secure more gigs than ever before. Her advice on pitching shows has also been invaluable, as I was able to successfully pitch a show to a large arts establishment in Brisbane that has been booked for the end of the year.
Kerri's approach is both informative and supportive, and she truly goes above and beyond to help her clients succeed. Her knowledge and expertise in the music industry are evident, and her willingness to share her insights and experience is truly remarkable.
I highly recommend Kerri Layton's 'Fully Booked Musician Mastermind' to anyone looking to take their music career to the next level. Her training and coaching have been transformative for me, and I am confident that they will be for anyone who takes part in her program. Thank you, Kerri, for all that you do!
Mel Lathouras is a Blues and Jazz Singer from Melbourne, Australia
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"I am so confident now, I feel like I can take on anything!"
"Had some crazy dreams about my music business
- I woke up with so many ideas!"
"I feel like kicking ass!"-
"This is some of the BEST coaching I have ever had!" - Josh
From Overwhelmed to Overbooked!
"I've been waiting a long time to do this, I was feeling overwhelmed and stressed with how on earth I put all of the bits into place. The finished EPK looks so good and now I am essentially my own manager and agent! It's a really easy step-by-step approach with practical suggestions on how to get bookings after. I had so much fun making it too."
Elsie Marley, Cabaret Chanteuse from Munich, Germany